White Space Analysis or Gap Analysis is undertaken after any of the preliminary landscaping has been done. It involves identifying the gaps or White Space and then deliberating about how the gap may be bridged i.e. identifying the “White Space”. White Space is a pre-requisite to identifying an area where an invention may be generated, or to design an appropriate strategy and identify a market that may be exploited or even in identifying a “niche” product. White Space is the gap where further R&D; can be done or competitive advantage gained or may also be done to block other competitors.